A live-streaming event is a great way to engage with your audience and promote your brand. When choosing a live-streaming platform, it’s essential to consider the benefits and drawbacks of each option. Depending on your budget and goals, you could opt for a dedicated live streaming device like a camera, a smartphone, software like OBS, or broadcasting tools like Facebook Live. Preparing your live stream ahead of time will help you avoid any last-minute hurdles and ensure your video is as engaging as possible. Keep the live stream interactive by answering questions from your audience, responding to comments and feedback quickly and efficiently, and promoting the event through social media, email marketing, and other marketing channels.