What is an expo? Do you know the difference between expo vs. convention? Regardless of your industry, running your own business means being exposed to different ideas, possibilities, and events that will expand your professional networks.
Events are a great way to meet potential customers, make business connections, or enhance your company image or brand awareness, so you should attend them. So if you want to expand your professional network or improve your business skills, attending events like expos, conventions, conferences, or trade shows is an excellent way to do so.
However, if you’re new to this game, all these business-related activities can confuse you.
If you haven’t been to one of these events before or if you don’t know the difference between them, we’re here to explain.
Being prepared means knowing what to expect so that you can prepare accordingly by bringing the right materials, people, and tools to be poised for professional success.
Here’s our guide to differentiating between important business marketing events.
What Is an Expo: Expo vs. Convention
What Is Expo
Expositions, expos, or trade fairs are often small- or large-scale events where businesses and companies in a particular niche come together to showcase or promote new business developments or services.
When you attend an expo to promote your business, prepare to:
- Show off your products
- Describe your services
- Answer questions about how your business works.
- Find companies that are similar to yours so you can connect with them.
Expo booths are similar to trade shows, so you might want to set up a stand to display your products and services. The best expo hall will have enough space for plenty of exhibitors to display their products and services.
What Is a Trade Show
Trade shows events are product fairs where companies in similar industries demonstrate and showcase their new offerings.
A good trade show has a variety of booths and exhibitors exchanging ideas and information. Furthermore, this business event is excellent for finding new clients, partnering with other companies, and networking.